“If you really want to entertain an audience,” David Bowie told an interviewer in 1976, “you have to look the part.” And from the Beatles’ moptops to the Ramones’ leather jackets to Run-DMC’s Adidas, the look of music has been every bit as impactful as the sound. This has never been more true than today, when trendsetters like Beyoncé or A$AP Rocky or Doja Cat can create huge viral moments that instantly reshape the zeitgeist. As a result, fashion has become one of music’s fastest-growing revenue centers — whether that means artists inking major deals with established brands (as BTS did when they became ambassadors for Louis Vuitton) or bumrushing the boardroom with their own innovative lines (like Rihanna’s Fenty and Kanye West’s Yeezy).

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