“Hipster jobs” is not yet an official occupational category at the Bureau of Labor Statistics, but that doesn’t mean the grouping does not exist. Hipsters, in their current Brooklyn-born, globally adopted iteration, have been around for a couple of decades, growing seemingly exponentially. And though it may be a generalization, their tastes have arguably created a market for specific jobs in the craft economy—say designing jewelry, tattoos, or clothes—and in niche food services, making pour-over coffees, craft beer, and vegan faux-treats, like fōnuts.
Researchers at Indeed.com, the job board site, recently tried to identify “hipster jobs” and measure their popularity by analyzing search patterns. They found that in the US between 2015 and 2018, there was a 57% increase in searches for jobs they tagged as hipster. In their definition, which they admitted relied on stereotypes, this included searches that involved worlds such as “vegan;” “yoga;” “organic” (in combination with farm, food, and gardening, etc.); “coffee” (combined with “independent,” “specialty,” “artisan,” etc.); “vintage;” “pop up;” and “craft;” plus any form of beer, brew, or brewery.